Senior Marketing Leadership. Without the Full-Time Overhead.
For a select group of founder-led businesses, I provide the senior marketing insights you need to align your team, clarify your priorities, and get real, measurable results from your marketing spend.
When You Are the Marketing Bottleneck
Every major marketing decision lands on your desk. Every campaign needs your final approval. Your talented team of freelancers is waiting on you, and you are the one holding up the work.
This is not a failure of effort. It is a structural problem. Your business has outgrown a founder-led marketing model.
The very thing that made you successful, your direct involvement, is now the constraint.
The marketing function feels like a collection of moving parts that never quite become a system because you are the only one who sees the whole picture.
This is the point where a senior marketing leader steps in. Not to take over. To get you out of the way of your own business.
From Foggy ROI to Immediate Results
This Work is for a Specific Kind Of Organization
Fractional marketing consulting is not a fit for every business. It is designed for founder-led organizations that have outgrown their current marketing structure but are not yet ready for a full-time Chief Marketing Officer.
No in-house CMO or senior marketing leader
Marketing is directed by the founder or an operations lead who is already stretched
Heavy reliance on freelancers and subcontractors
Talented marketing people doing good work, but without a coordinating strategy
Marketing spend disconnected from clear ROI
Budget is allocated, work is being done, but the link between spend and results is unclear
Sales and marketing are running separate strategies
Two functions that should be reinforcing each other are operating independently
Reporting exists but isn't being used or understood
Data is being collected, but it is not being used to inform decisions and drive marketing
If more than two of these patterns describe your organization, this work is likely a fit.
Working with Aura as Your Fractional Marketing Consultant
Marketing Systems & Strategy Audit
Every fractional engagement begins with a comprehensive review of your current marketing systems, processes, and assets. I dig in to find where the opportunities are, where the gaps are, and what needs to change first. This initial deep dive produces a clear, actionable report that becomes our roadmap for the work ahead.
Fractional Marketing Leadership
This is the core of the work. In a 3 or 6 month engagement, I step in as your senior marketing leader to implement the priorities we identified in the audit. My focus is on transitioning you out of the bottleneck, streamlining your marketing workflow, and aligning your team to drive top and bottom line revenue. The scope is always tailored to get you the biggest ROI, the fastest.
Team Leadership & Coordination
For founders who want to be even more hands-off, I can take on direct leadership of your marketing team. This includes running weekly meetings, coordinating follow-up, reviewing and approving work, and helping you source and hire the right people for the right seats as your marketing function grows.
Ready to get your marketing working?
This is the right starting point if you are seriously considering a fractional marketing consultant engagement. We will use this call to discuss your business, your goals, and your current challenges. It is a conversation designed to determine fit. If we both agree there is a strong potential for partnership, we will define the scope and budget for a fractional engagement. If your marketing is running but not working together, that is a solvable problem. Let’s figure out where to start.